What does an "SDR" agent do for sellers?

An SDR, or Sales Development Representative, primarily focuses on automating pipeline management as part of their role in supporting sellers. This process involves managing and optimizing the flow of potential leads through the sales pipeline, ensuring that contacts are nurtured effectively and efficiently. By automating repetitive tasks related to pipeline management, SDRs enable sellers to focus more on closing deals and building customer relationships rather than getting bogged down by administrative tasks.

In this context, automating pipeline management can include updating records, setting reminders for follow-ups, scheduling meetings, and documenting interactions, which all contribute to a smoother and more organized sales process. SDRs typically use various tools and technologies to streamline these processes, making the overall sales effort more productive.