Which of the following is a benefit of the 360-degree customer view feature?

The benefit of the 360-degree customer view feature primarily lies in its ability to centralize customer interactions, allowing for a comprehensive customer profile. This feature aggregates various data points, such as purchase history, customer service interactions, social media activity, and other relevant customer touchpoints into a single, cohesive view. This holistic perspective enables customer service agents to understand the customer better, tailor their interactions, and provide personalized experiences, leading to improved customer satisfaction and loyalty.

The other options do not capture the essence of the 360-degree customer view. Limiting data available to agents would inhibit their ability to serve customers effectively. A view that only includes recent purchase history would be too narrow and would miss critical context from other interactions. Similarly, focusing exclusively on customer feedback would ignore a wealth of relevant data that provides insight into the customer’s overall relationship with the brand. By integrating all these aspects, the 360-degree customer view ensures that agents have the most comprehensive information at their fingertips.