Which type of data includes text, images, and videos?

The correct choice is qualitative data, which encompasses various forms of non-numeric information, including text, images, and videos. This type of data is primarily descriptive and used to capture qualities, characteristics, and themes. For example, in a marketing context, qualitative data could be used to understand customer sentiments through video testimonials or analyze text from surveys to glean insights into customer preferences and experiences.

Qualitative data is fundamentally different from quantitative data, which is numerical and can be measured and analyzed statistically. While statistical data often pertains to the mathematical evaluation of numbers and patterns, and numeric data is strictly limited to numbers, qualitative data provides a richer, more narrative-driven context that is essential for understanding complex human behaviors and perceptions. Hence, qualitative data is the appropriate answer in the context of this question.